How To Start A Profitable Nashville Kayak Rental Company

By Barbara Bennett


A few things are as rewarding as running your own venture on your terms. If you are passionate about canoeing, starting a Nashville kayak rental company can be a great idea to pursue. Read ahead for a guide on how to successfully go about this.

Conduct an extensive market research. The purpose of this exercise will be to help you list down your target customers. It will also help you identify the existing gaps in the market that your startup seeks to fill. Remember, you can only succeed in business when you provide something unique to your clients. The research will also assist you know the other people offering similar services.

Draft a feasible business plan. This is a document that every new venture needs to come up as it basically acts as a guide. If you are not knowledgeable enough on how to create one, you can seek the help of a consultant. The guide should show all your sales, marketing and exits strategies. In addition, it should indicate all your financial projections.

Find ways of raising capital. You will need to have money to meet various startup costs your venture requires. Some of the things that you will need to budget for are the buying of new or used vessels, leasing of equipment etc. Before deciding to buy or lease anything, know the advantages and disadvantages associated with each decision. You can then raise money through bank credit, partnership or personal savings.

Decide on a location for your venture. Here, there are various issues that you have to take into account before making any decision. The place you opt for should be frequented by either visitors or locals who seek the thrill that comes with kayaking. In addition, you should evaluate different spots based upon the growth opportunities they provide. Other important amenities to look for include repair bays, technicians etc.

Legitimize your startup. There are many ways through which you can legitimize your venture. These include finding out about the kind of regulations to adhere to in the area. For example, it is critical to find out about all the safety precautions that you can put in place to minimize risk of accidents. Additionally, it advisable to register your business and get it licensed.

Hire the right staffs. You can run a kayaking rental service alone, but you may also require employees to work with depending on its size. When recruiting staffs, you should make sure that you only go for people who have relevant experience. Those with important certifications and other qualifications, especially in tour guiding are great.

Spread the word on your startup. This basically involves promoting your venture using the most effective ways available to you. The idea here is to reach your target audience and let them know about your company. However, you should keep in mind that offering quality services and standing out is the best way of making more sales.




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