To say that Valentine's Day is important to many would be an understatement. In fact, it's not uncommon for men and women to put more thought into this day than it may need, but it's part of the fun. What business owners should know is that there are ways to get the most out of the Valentine's Day for sales and leads alike. Here are a few tips, provided by an online marketing company, that can help you do exactly that.
One of the most important things to know about Valentine's Day, from a business standpoint, is that you have to be open. Let people know what your company is all about, beyond the logo and products, as this will help you become more relatable. What this does, in theory, is convince people to buy from you in the future. Of course, this is just one of the many pointers that online marketing companies will be able to provide.
Next, when creating content for marketing, make sure that they have visuals attached to them. If there's one thing that can be said about Valentine's Day images, it's that they yield ample traction on social media, be it Facebook, Instagram or what have you. Shareable posts usually include relevant pictures and videos, so make sure that you follow suit. Reputable firms such as fishbat will tell you to do the same.
Further attention on social media can be garnered by using certain hashtags. Valentine's Day is not without its own slew of relevant tags, which should be used in conjunction with your daily content. Before you decide to use certain tags, research them to see how popular they are on certain social channels. The more popular they are, the more that you should be driven to include them, provided they make sense with your content.
Valentine's Day is one of the best times to hold contests as well, especially on social media. Facebook, Twitter and other such networking platforms can be used to draw potential entrants in. They can enter to win a gift card, a box of candy, or some other type of prize entirely. Whatever the case may be, if your goal is to bring people to your company's social media page, not to mention have them stay active on it, think about holding a contest.
One of the most important things to know about Valentine's Day, from a business standpoint, is that you have to be open. Let people know what your company is all about, beyond the logo and products, as this will help you become more relatable. What this does, in theory, is convince people to buy from you in the future. Of course, this is just one of the many pointers that online marketing companies will be able to provide.
Next, when creating content for marketing, make sure that they have visuals attached to them. If there's one thing that can be said about Valentine's Day images, it's that they yield ample traction on social media, be it Facebook, Instagram or what have you. Shareable posts usually include relevant pictures and videos, so make sure that you follow suit. Reputable firms such as fishbat will tell you to do the same.
Further attention on social media can be garnered by using certain hashtags. Valentine's Day is not without its own slew of relevant tags, which should be used in conjunction with your daily content. Before you decide to use certain tags, research them to see how popular they are on certain social channels. The more popular they are, the more that you should be driven to include them, provided they make sense with your content.
Valentine's Day is one of the best times to hold contests as well, especially on social media. Facebook, Twitter and other such networking platforms can be used to draw potential entrants in. They can enter to win a gift card, a box of candy, or some other type of prize entirely. Whatever the case may be, if your goal is to bring people to your company's social media page, not to mention have them stay active on it, think about holding a contest.